Robert Lum
Brand, Content & Distribution Leader
I have 15+ years creating content engines that grow audiences, rank on Google, and drive pipeline, built entirely in-house, from strategy through execution.
Brand, Content & Distribution Leader
I have 15+ years creating content engines that grow audiences, rank on Google, and drive pipeline, built entirely in-house, from strategy through execution.
Turtle Tracks
Led the distribution strategy that grew Alexander College's YouTube channel from a standard institutional presence into the most-subscribed post-secondary channel in Canada, built entirely on organic, repeatable content systems.
96.9M
total views
106K
subscribers
We took the AC brand from zero presence to the largest post-secondary TikTok account in Canada, establishing a short-form content system and surpassing all Canadian post-secondary institutions.
77.8K
followers
25.6M
views
Led the big picture, technical SEO, and creative direction of our blog page targeting "vancouver skytrain" to page-one, position four, in 11 months, just after TransLink, Wikipedia and TripAdvisor, through a dedicated video, our own in-house photos, on-page architecture, internal linking, and consistent content updates since launch.
Pos. 4
page 1
11,700+
organic views
Led the HubSpot pillar and cluster framework targeting a high-intent, high-volume keyword, ranking #2 for a term searched 12,100 times a month by prospective university transfer students across BC.
#2
ranking
12,100
monthly searches
Led the design, marketing copy, AI agentic workflow integration, and optimization of always-on Meta lead generation campaigns with a voice AI qualifier to ensure lead quality in the funnel and weekly pipeline reviews with enrolment and executive leadership, keeping cost-per-lead low while scaling.
5,344+
leads
$1.49
cost per lead
Led the complete rebuild of alexandercollege.ca from the ground up in 2024, from Figma design through a custom WordPress and Bootstrap 5 build, hand-coded in-house.
2024
ground-up rebuild
In-house
team of 4
A solo-built website using Claude Design and Claude Code, on a Next.js, TypeScript, Tailwind, and Sanity CMS stack, deployed on Vercel.
10 pages
Next.js 16 build
Sanity
headless CMS
A personal passion project outside of my day job, TMNT-inspired quote designs spanning eras from Mirage to present. Ran an Etsy store with my wife for over a year selling hand-painted TMNT merch.
1,186
followers
861
posts
Who had the pepperoni and ice cream?
Ninja Training
It's Pizza Time!
Cowabunga