Robert Lum
Marketing & Communications Leader
Hello! I'm Robert and this is my portfolio with a mix of my professional, freelance and personal work.
Grab a slice 🍕, browse the site and let's connect!
Marketing & Communications Leader
Hello! I'm Robert and this is my portfolio with a mix of my professional, freelance and personal work.
Grab a slice 🍕, browse the site and let's connect!
Turtle Tracks
Led the distribution strategy that grew Alexander College's YouTube channel from a standard institutional presence into the most-subscribed post-secondary channel in Canada, built entirely on organic, repeatable content systems.
96.9M
total views
105K
subscribers
Led the big picture, technical SEO, and creative direction of our blog page targeting "vancouver skytrain" to page-one, position four, in 11 months, just after TransLink, Wikipedia and TripAdvisor, through a dedicated video, our own in-house photos, on-page architecture, internal linking, and updates. From January 2024 to present, the page has earned 3.6M search impressions and 9,342 organic clicks.
Page 1
Built in-house
3.6M
search impressions
Led the complete rebuild of alexandercollege.ca from the ground up in 2024, from Figma design through a custom WordPress and Bootstrap 5 build, hand-coded in-house.
2024
ground-up rebuild
In-house
Web and Media Team
A 58-page site solo-built with Claude Design and Claude Code for the commercialization launch of Alebex's Real-Time Voice AI Stack.
58 pages
solo-built
3 weeks
timeline
We took the AC brand from zero presence to the largest post-secondary TikTok account in Canada, establishing a short-form content system and surpassing all Canadian post-secondary institutions.
77.8K
followers
25.6M
views
A personal passion project outside of my day job, TMNT-inspired quote designs spanning eras from Mirage to present. Ran an Etsy store with my wife for over a year selling hand-painted TMNT merch.
1,186
followers
861
posts
Led the design, marketing copy, AI agentic workflow integration, and optimization of always-on Meta lead generation campaigns. Ensured lead quality in the funnel through weekly pipeline reviews with enrolment and executive leadership, keeping cost-per-lead low while scaling.
Agentic
lead qualification
Weekly
pipeline reviews
A solo-built website using Claude Design and Claude Code, on a Next.js, TypeScript, Tailwind, and Sanity CMS stack, deployed on Vercel.
10 pages
Next.js 16 build
Sanity
headless CMS
Led the HubSpot pillar and cluster framework targeting a high-intent, high-volume keyword, ranking #2 for a term searched 12,100 times a month by prospective university transfer students across BC.
Page 1
ranking
12,100
monthly searches
Directed a SkyTrain platform advertising campaign across Metro Vancouver promoting our university transfer program, managing the in-house creative team responsible for the artwork from concept through final print production.
Fall 2025
campaign launch
Metro Vancouver
Bus and SkyTrain
Who had the pepperoni and ice cream?
Ninja Training
It's Pizza Time!
Cowabunga