Brand and Marketing Leader
I'm a Web, Brand and Marketing leader with 15+ years creating, distributing, and optimizing fully organic content with an in-house team that drives measurable growth and brand visibility, from a leading YouTube channel to top-ranking Google keywords.
Turtle Tracks
Led the distribution strategy that grew Alexander College's YouTube channel from a standard institutional presence into the most-subscribed post-secondary channel in Canada, built entirely on organic, repeatable content systems.
96.9M
total views
106K
subscribers
Led the big picture, technical SEO, and creative direction of our blog page targeting "vancouver skytrain" to page-one, position four, in 11 months, just after TransLink, Wikipedia and TripAdvisor, through a dedicated video, our own in-house photos, on-page architecture, internal linking, and consistent content updates since launch.
Pos. 4
page 1
11,700+
organic views
A personal passion project outside of my day job, TMNT-inspired quote designs spanning eras from Mirage to present. Ran an Etsy store with my wife for over a year selling hand-painted TMNT merch.
1,186
followers
861
posts
A solo-built website using Claude Design and Claude Code, on a Next.js, TypeScript, Tailwind, and Sanity CMS stack, deployed on Vercel.
10 pages
Next.js 16 build
Sanity
headless CMS
Led the complete rebuild of alexandercollege.ca from the ground up in 2024, from Figma design through a custom WordPress and Bootstrap 5 build, hand-coded in-house.
2024
ground-up rebuild
In-house
team of 4
Led the HubSpot pillar and cluster framework targeting a high-intent, high-volume keyword, ranking #2 for a term searched 12,100 times a month by prospective university transfer students across BC.
#2
ranking
12,100
monthly searches
Led the design, marketing copy, AI agentic workflow integration, and optimization of always-on Meta lead generation campaigns with a voice AI qualifier to ensure lead quality in the funnel and weekly pipeline reviews with enrolment and executive leadership, keeping cost-per-lead low while scaling.
5,344+
leads
$1.49
cost per lead
We took the AC brand from zero presence to the largest post-secondary TikTok account in Canada, establishing a short-form content system and surpassing all Canadian post-secondary institutions.
77.8K
followers
25.6M
views
Who had the pepperoni and ice cream?
Ninja Training
It's Pizza Time!
Cowabunga