Brand and Marketing Leader
I'm a Web and Media Marketing Leader with 15+ years creating, distributing, and optimizing fully organic content that drives measurable growth and brand visibility, from a leading YouTube channel to top-ranking Google keywords.
Turtle Tracks
Grew Alexander College's YouTube channel from a standard institutional presence into the most-subscribed post-secondary channel in Canada, built entirely on organic, repeatable content systems.
96.9M
total views
106K
subscribers
Built a single page targeting "vancouver skytrain" to page-one, position four, in 11 months, just after Translink, Wikipedia and TripAdvisor, through a dedicated video, our own in-house photos, on-page architecture, internal linking, and consistent content updates since launch.
Pos. 4
page 1
11,700+
organic views
A personal passion project outside of my day job, TMNT-inspired quote designs spanning eras from Mirage to present, grown into an engaged niche community from a standing start.
1,186
followers
861
posts
A site built solo. Claude Design through a Next.js, TypeScript, Tailwind, and Sanity CMS build, deployed on Vercel.
10 pages
Next.js 16 build
Sanity
headless CMS
Rebuilt alexandercollege.ca from the ground up in 2024, from Figma design through a custom WordPress and Bootstrap 5 build, hand-coded in-house with small team.
2024
ground-up rebuild
In-house
team of 4
Applied a HubSpot-style pillar-and-cluster strategy to a high-intent, high-volume keyword, ranking #2 for a term searched 12,100 times a month by prospective university transfer students across BC.
#2
ranking
12,100
monthly searches
Ran and optimized always-on Meta lead generation campaigns with a voice AI qualifier in the funnel and weekly pipeline reviews with enrolment and executive leadership, keeping cost-per-lead low while scaling.
5,344+
leads
$1.49
cost per lead
Took the brand from zero presence to the largest post-secondary TikTok account in Canada, establishing a short-form content system and growing past all Canadian universities.
77.8K
followers
25.6M
views
Who had the pepperoni and ice cream?
Ninja Training
It's Pizza Time!
Cowabunga